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How Being Boring and Keeping Your Promises Will Make You Extremely Successful

Updated: Jun 20

It seems that often businesses forget that it’s the simple things that breed success, like keeping their promises. It’s a human thing: make me a promise, keep it and I’ll remember that you’re honest and I will continue to do business with you. And, I’ll mention you to others.

This strategy seems too simple, but many organizations actually fall short of following through with what they say they’re going to do to their customers. This is a travesty, and it’s an important reason why businesses don’t achieve the results they expect.

In this episode, Roy and Ian discuss why it’s critical for businesses to be boring and keep their customer promises, and why this is such an essential element of a culture that consistently delivers superlative results.

You can listen to this episode when posted, and enjoy past episodes of the series right now, on our Podcast page or on Spotify.

“Fast and Furious” is gratefully sponsored by Indigenous Corporate Training Inc. in Canada.



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