In this podcast, Roy and Ian discuss the reality of 'Dumb Rules.' If you see a rule or policy that customers hate, find a way to eliminate it, or at least change it in a way that makes it less offensive. These 'Dumb Rules' find a way of destroying customer loyalty.
Be brave! Be different! Cleanse your internal environment of things that don’t make sense to customers.
Listen to the 'Fast and Furious Ways to Grow Your Business' podcast series on on our Podcast Page, Amazon Podcasts, Apple Podcasts, iHeart Radio, Radio Public, or Spotify, and apply it to your business. In fact, go destroy some 'Dumb Rules' today!