So many organizations today offer special deals to attract new customers and leave existing customers out in the cold. In this 'Audacious Learning Ways' episode, Roy and Ian break down why this marketing tactic makes little economic sense.
It completely disregards loyal customers who have been supporting the organization for years, it reduces brand value and it adversely impacts the organization’s culture which now shouts out that getting new customers at any cost is a priority value. Give it a listen on our Podcast page or on Spotify