So many organizations today offer special deals to attract new customers and leave existing customers out in the cold. In this episode, Roy and Ian break down why this marketing tactic makes little economic sense.
It completely disregards loyal customers who have been supporting the organization for years, it reduces brand value and it adversely impacts the organization’s culture which now shouts out that getting new customers at any cost is a priority value.
Listen to the 'Fast and Furious Ways to Grow Your Business' podcast series on on our Podcast Page, Amazon Podcasts, Apple Podcasts, iHeart Radio, Radio Public, or Spotify, and apply it to your business today!