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Why the SURPRISE! Factor Always Beats the Competition

Updated: Nov 14, 2023


In this podcast, Roy and Ian explain why delivering what people expect doesn’t raise eyebrows; rather it confirms the lack of originality and herd thinking. If you want to stand out and be noticed in a way people CARE about, look for ways to SURPRISE! them. It’s a proven technique Roy used to get to A BILLION IN SALES, and it will work for you.


Listen to the 'Fast and Furious Ways to Grow Your Business' podcast series on on our Podcast Page, Amazon Podcasts, Apple Podcasts, iHeart Radio, Radio Public, or Spotify, and apply it to your business today!

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