Build the 'cultural competence' of your business on the ability to successfully react to unexpected events rather than rely on traditional planning methods that try to build precision into your plan over the next five years.
There is too much unpredictability and randomness in markets to be able to create a plan and strategy that effectively accommodates future uncertainty. Successful businesses are able to react quickly when their chosen path is no longer available to them.
Listen to this episode, and the 'Fast and Furious Ways to Grow Your Business' podcast series, on our Podcast Page or on Spotify. Enjoy!