The North Delta Business Association (NDBA) revealed its new brand identity last night at a meeting of Members and guests at the Delta Lion Pub in North Delta. The decision to change it at this time was based on the fact that brands must be reflective of an organization’s strategy.
“Since officially launching in April 2022, we have created a revolutionary new strategy for our organization to separate itself from other associations as declared by our ONLY statement,” stated NDBA founding director and president Ian Tait:
The North Delta Business Association is the ONLY team that: 1.) Links you to other businesses, 2.) connects you with experienced and knowledgeable people to help you lead and grow your business, and 3.) constantly challenges you to do things differently.”
“We believe our new brand ‘speaks’ to the new strategy more effectively than the current one,” added director and chief marketing officer Roy Osing. “We are here to serve the needs of businesses … period. We are in business to help businesses grow their business. We encourage our members to do things differently. Our roots are proudly in North Delta, but we serve any business who needs our support regardless of where they are located.”
Additional points shared at the event included:
Our actions are audacious; we’re not followers.
Our priority is to create the business tools and services necessary for our Members to survive and thrive.
The cogs continue to convey our commitment to execution, delivering on our promises in a seamless way.
We are the ONLY one that does what we do as signified by the encompassing red ring.
Bold color tones define the intensity with which we achieve our goals: bold, relentless, and audacious.
Deep color tones speak to the depth of our understanding of what businesses need to grow and prosper.
To learn how the NDBA serves its Members, visit www.northdeltabusiness.ca/abound
--- 30 ---
Ian Tait, Founding Director and President - 604 290-3971
Roy Osing, Director and Chief Marketing Officer - 604 290-5549